Be Direct
Online readers scan text rather than reading it word-for-word. Begin with a clear introductory sentence letting readers know what they can expect to find.
Put important information at the top of the page where it's easier to find. To make scanning easy, use:
- Simple sentences
- Short paragraphs
- Headings
- Bulleted lists
- Tables for statistical data
- Graphics or charts
- Boldface or linked text